Privacy Policy

Last updated: September 2026

Better Bread (“Better Bread”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use and protect your personal information when you visit www.betterbread.life, contact us, subscribe to communications, purchase our products or otherwise interact with us.

We process personal data in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Better Bread is responsible for the personal data collected through this website and acts as the data controller for that information.

Better Bread
Website: www.betterbread.life
Email: eatwell@betterbread.life
Registered/business address: [INSERT ADDRESS]

If you have any questions about this Privacy Policy or how we use your personal data, please contact us using the details above.

2. Personal information we collect

Depending on how you interact with us, we may collect:

Your name
Email address
Telephone number
Billing and delivery information, where applicable
Information relating to purchases or enquiries
Information you provide through website forms
Marketing and communication preferences
IP address
Browser and device information
Information about how you use our website
Cookie and similar technology data

We may also receive information from third-party services that help us operate our website and provide our products and services.

3. How we use your personal information

We may use your personal data to:

Process and fulfil orders
Respond to enquiries and requests
Provide customer service
Manage our relationship with you
Provide information about our products
Operate and improve our website
Understand how visitors use our website
Protect the security of our website
Prevent fraud and misuse
Send marketing communications where permitted
Meet our legal, regulatory and accounting obligations

4. Our lawful basis for processing

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on:

Contract – where processing is necessary to provide products or services you have requested or purchased.

Legitimate interests – where processing is reasonably necessary for operating and improving our business, provided those interests do not override your rights and freedoms.

Consent – where you have given us permission to process your information for a particular purpose, such as certain marketing activities or non-essential cookies.

Legal obligation – where we need to process information to comply with a legal requirement.

Where we rely on consent, you can withdraw that consent at any time.

5. Marketing communications

We may send you information about Better Bread products, news and offers where you have consented to receive these communications or where otherwise permitted by law.

You can unsubscribe from marketing communications at any time by using the unsubscribe link contained within our emails or by contacting us.

Unsubscribing from marketing communications will not prevent us from sending essential communications relating to an order or service you have requested.

6. Cookies

Our website uses cookies and similar technologies.

Cookies are small files placed on your device that help websites function and can provide information about how a website is being used.

We may use:

Essential cookies required for the website to operate
Functional cookies that remember preferences
Analytics cookies that help us understand website usage
Marketing cookies used to measure or personalise advertising, where applicable

Non-essential cookies will only be used where appropriate consent has been obtained.

You can manage your cookie preferences through our website’s cookie controls and your browser settings.

For further information, please see our Cookie Policy.

7. Analytics and third-party services

We may use third-party services to help operate, secure and analyse our website.

These providers may process technical information such as your IP address, device information, browser information and interactions with the website.

Where these services use non-essential cookies or similar tracking technologies, they will be subject to appropriate consent requirements.

8. Sharing your personal information

We do not sell your personal information.

We may share information with trusted organisations that provide services to us, including:

Website and hosting providers
IT and security providers
Payment providers
Delivery and fulfilment providers
Email and communication providers
Website analytics providers
Professional advisers
Other suppliers required to operate our business

We may also disclose personal information where required by law or to protect our legal rights.

Where third parties process personal data on our behalf, we require appropriate safeguards to protect that information.

9. International transfers

Some organisations that provide services to us may process personal data outside the United Kingdom.

Where personal data is transferred internationally, we take appropriate steps to ensure that the transfer complies with UK data protection law and that suitable safeguards are in place.

10. How long we keep your information

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including meeting legal, regulatory, tax, accounting and reporting requirements.

The appropriate retention period will depend on the nature of the information and why it was collected.

When information is no longer required, we will securely delete or anonymise it where appropriate.

11. How we protect your information

We use appropriate technical and organisational measures designed to protect personal information from accidental loss, unauthorised access, alteration, disclosure or misuse.

Access to personal information is restricted to people and organisations that have a legitimate need to access it.

While we take reasonable precautions, no internet-based service can guarantee absolute security.

12. Your data protection rights

Depending on the circumstances, UK data protection law provides you with rights including the right to:

Request access to your personal data
Request correction of inaccurate or incomplete information
Request deletion of your personal data in certain circumstances
Request restriction of processing
Object to certain processing
Request the transfer of your personal data in certain circumstances
Withdraw consent where we rely on consent

You will not normally be required to pay a fee to exercise these rights.

We may need to request information from you to confirm your identity before responding to a request.

13. Complaints

If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to address your concerns.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent regulator for data protection.

Information about your rights and how to make a complaint is available at www.ico.org.uk.

14. Children’s privacy

Our website and products are not intended to knowingly collect personal data directly from children where parental or guardian consent would be required.

If you believe a child has provided personal information to us inappropriately, please contact us.

15. Third-party websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy information provided by any external website you visit.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal requirements.

Any updated version will be published on this page and the date at the top of the policy will be revised.

17. Contact us

If you have questions about this Privacy Policy or would like to exercise your data protection rights, please contact:

Better Bread
Website: www.betterbread.life
Email: eatwell@betterbread.life
Address:

Better Bread Ltd
UNIT 17 HALCYON COURT
ST MARGARET’S WAY
STUKELEY MEADOWS INDUSTRIAL ESTATE
HUNTINGDON
CAMBS
PE29 6DG

Cookie Policy

Last updated: September 2026

This Cookie Policy explains how Better Bread (“Better Bread”, “we”, “us” or “our”) uses cookies and similar technologies when you visit www.betterbread.life.

It explains what these technologies are, why we use them and how you can control your preferences.

This Cookie Policy should be read alongside our Privacy Policy.

1. What are cookies?

Cookies are small text files that are stored on your computer, smartphone, tablet or other device when you visit a website.

Cookies allow websites to recognise your device and can be used for a variety of purposes, including making a website work correctly, remembering your preferences and helping website owners understand how visitors use their website.

Some cookies remain on your device only while you are browsing the website, while others may remain for a specified period or until you delete them.

2. How we use cookies

Better Bread may use cookies and similar technologies to:

Make our website function correctly
Keep the website secure
Remember your preferences
Enable shopping and checkout functionality, where applicable
Understand how visitors use our website
Measure and improve website performance
Improve the experience we provide to visitors
Support marketing and advertising activities, where applicable and where you have provided the necessary consent

We do not use non-essential cookies unless we have the appropriate permission to do so.

3. Types of cookies we may use

Strictly necessary cookies

These cookies are necessary for the website to operate correctly and provide services you have requested.

They may be used for purposes such as:

Website security
Remembering items in a shopping basket
Processing checkout functionality
Maintaining website sessions
Remembering your cookie preferences
Ensuring pages load and function correctly

Because these cookies are necessary to provide the website or a service you have requested, they may not require your consent.

Analytics and performance cookies

These cookies help us understand how people use our website.

They may provide information such as:

Which pages are visited
How visitors arrived at the website
How long visitors spend on particular pages
Which parts of the website are most frequently used
Whether visitors encounter errors

We use this information to understand and improve the performance and usability of our website.

Where consent is required, these cookies will not be activated unless you choose to accept them.

Functional cookies

Functional cookies allow the website to provide additional functionality and remember choices you make.

For example, they may remember preferences you have selected during an earlier visit.

Where required, these cookies will only be used with your consent.

Marketing and advertising cookies

We may use marketing technologies to understand the effectiveness of our advertising or to provide advertising that is more relevant to visitors.

These technologies may also be provided by third-party advertising or social media services.

Where consent is required, marketing and advertising technologies will not be activated unless you choose to accept them.

4. First-party and third-party cookies

Some cookies are set directly by betterbread.life. These are commonly referred to as first-party cookies.

Other cookies may be provided by third-party services used on our website. These are commonly referred to as third-party cookies.

Third-party services could include services used for website analytics, embedded content, payment processing, social media or advertising.

These third parties may process information according to their own privacy and cookie policies.

5. Managing your cookie preferences

When you first visit our website, you may be presented with options allowing you to manage how non-essential cookies and similar technologies are used.

You can choose to accept or reject different categories of non-essential cookies where these choices are available.

Strictly necessary technologies may operate automatically because they are required for the website or a service you have requested to function correctly.

You can change or withdraw your consent at any time using the Cookie Settings option available on our website.

Withdrawing consent will not affect the lawfulness of processing that occurred before consent was withdrawn.

6. Managing cookies through your browser

Most web browsers allow you to control cookies through their settings.

Depending on your browser, you may be able to:

View cookies stored on your device
Delete individual cookies
Delete all cookies
Block certain cookies
Block third-party cookies
Prevent websites from storing cookies

Please be aware that blocking or deleting certain cookies may affect the functionality of our website.

For information about managing cookies, please refer to the help or privacy settings within your browser.

7. Other technologies

Our website may use technologies other than traditional browser cookies that perform similar functions.

These can include technologies such as local storage, pixels, scripts or tags.

Where these technologies store information on, or access information from, your device, we manage them in accordance with applicable UK privacy and electronic communications requirements.

8. How long cookies are stored

Different cookies remain on your device for different periods.

Session cookies normally expire when you close your browser.

Persistent cookies may remain on your device for a defined period or until you delete them.

The duration depends on the purpose of the particular cookie and the service providing it.

Where appropriate, our cookie consent system provides further information about the individual technologies being used and their duration.

9. Changes to this Cookie Policy

We may update this Cookie Policy periodically to reflect changes to the technologies used on our website, our business practices or applicable legal requirements.

Any updated policy will be published on this page with a revised “Last updated” date.

10. Contact us

If you have any questions about our use of cookies or this Cookie Policy, please contact: